Day: May 12, 2025

In Kenya’s rapidly growing digital landscape, having a strong online presence isn’t just an advantage—it’s essential for business survival. Yet despite investing in beautiful websites and occasional content, many Kenyan businesses remain virtually invisible on Google search results. With over 87% of Kenyan internet users relying on search engines to find products and services, this…

As a digital marketing professional working in Kenya for the past eight years, I’ve watched the online landscape transform dramatically. When I first started helping local businesses establish their web presence, simply having a website was considered innovative. Today, that’s no longer enough. The digital marketplace has become crowded, and visibility is everything. This is…