Day: July 22, 2025

In the dynamic digital landscape of Kenya, many businesses are investing in Search Engine Optimization (SEO) with the hope of climbing Google’s rankings. While seeing your website at the top of search results for a key term like “best mitumba bales Nairobi” or “affordable solar panels Kenya” can certainly bring a thrill, true SEO success…

In Kenya’s growing digital market, understanding your customers requires more than simply counting website visitors. As of 2025, internet access has reached over 48 percent of the population, with more than 20 million active mobile connections. This increasing online activity means businesses are interacting with more diverse and complex customer journeys. To remain competitive, it…