Client Overview

Brains With Concepts is a digital skills training platform based in Ruiru empowering youth through practical courses in:

• Online writing
• Forex trading
• Crypto trading

They serve a wide audience of young professionals and students looking to build online income streams.

The Challenge

When Brains With Concepts approached us, their site was in critical condition:

• It had been removed from Google’s SERPs due to a malware infection.
• Organic traffic had plummeted to near zero.
• Trust signals were weak, and their domain had accumulated spammy backlinks—likely from negative SEO or careless past linking practices.
• Much of the content was outdated, making it hard to rank for competitive educational keywords.

This wasn’t just a visibility issue—it was a complete SEO rehabilitation project that required the expertise of a professional SEO agency in Kenya.

Our SEO Recovery Strategy

We broke the recovery into 3 key phases: Clean-up, Rebuild, and Reposition.

Phase 1: Clean-up

Our immediate priority was to regain Google’s trust and remove the site’s penalty triggers:

• Malware Removal: Collaborated with the hosting provider and used malware scanning tools to clean the entire website.
• Security Hardening: Implemented security protocols, firewall protections, and monitoring systems to prevent reinfection.
• Backlink Detox: Conducted a full backlink audit and disavowed hundreds of spammy and malicious links using Google Search Console.

Phase 2: Rebuild

Once the site was clean and back online, we shifted to technical SEO and content renewal:

• Content Overhaul:
  • Updated outdated content to reflect current trends in online work and trading.
  • Refreshed all metadata, heading structures, and content hierarchy.
  • Removed underperforming and thin content pages.
• Schema Markup Optimization:
  • Implemented structured data for their three flagship services:
    • Online Writing Training
    • Forex Trading Training
    • Crypto Trading Training
  • Improved course visibility with schema for educational offerings and service types.
• User Experience Fixes:
  • Improved site speed, mobile responsiveness, and internal linking to keep users engaged longer.

Phase 3: Reposition

After the foundation was solid, we focused on getting back on the map:

• New Blog Articles:
  • Published niche-relevant content targeting long-tail and informational keywords (e.g., “how to start online writing in Kenya”).
  • Used internal linking to drive authority back to core service pages.
• Keyword Re-mapping:
  • Shifted focus to more winnable keywords with buyer intent and less saturation.
  • Built topical authority clusters around “online income in Kenya” and “crypto education Kenya”.

All efforts were aligned with strategies used by the best SEO service providers in Kenya, ensuring the website was fully optimized for competitive SERP re-entry.

The Results (After 3 Months)

Google Penalty Lifted
Site Reindexed & Secure
Online Writing Training keywords returned to page 1
Crypto Trading Training keywords regained first-page rankings
Traffic steadily increasing with sustained impressions and clicks
Improved E-E-A-T (Experience, Expertise, Authority, Trust) through cleaned content and structured data

Conclusion

Brains With Concepts is one of our most rewarding projects—transforming a penalized site into a trusted, high-ranking platform again. Through disciplined strategy and our experience as a top SEO expert in Kenya, we not only restored visibility but helped the client reclaim their reputation as a digital training leader.

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