I started my career in IT and cybersecurity, but in the fast-moving digital landscape, technical knowledge alone wasn't enough. I had to drive results. That's when I discovered SEO and digital marketing—first out of necessity, then out of passion. It gave me the freedom to help businesses grow exactly as they needed, without the wait, without the guesswork.
With 4 years of SEO experience under my belt, I've learned that success comes from understanding both the technical foundation and the strategic vision that drives real growth.
The face behind the shroud of Proworks?
I’m Hussein, an SEO expert in Kenya with 4+ years of experience. I’ve worked at Kenya’s most demanding agencies and fastest-moving startups—optimising and scaling digital marketing strategies for both ambitious startups and world-leading corporations, and as a freelancer on the world’s biggest platforms.
From technical SEO audits to comprehensive digital marketing campaigns, I’ve helped businesses cut through the noise and achieve measurable growth in an increasingly competitive online landscape.
Why people work with me
Most of my clients come to me after getting stuck in slow agency processes or ineffective SEO strategies that don’t deliver results. Here are the benefits of working with me.
with Agencies
With Proworks
Agencies
Proworks
Endless layers.
Slow and rigid.
Siloed roles.
Bureaucratic process.
Inflexible and expensive.
No bloated teams.
Fast, focused execution.
SEO + Content + Analytics in one.
Straightforward communication.
Lean and flexible.
Endless layers. Account managers, project managers, junior SEO analysts. Lots of people, little ownership.
Slow and rigid. Campaigns drag on, reporting cycles take weeks, and optimisation requests get lost.
Siloed roles. SEO, content, PPC, and analytics are all split across teams who don’t talk to each other.
Bureaucratic process. Everything goes through gatekeepers or rigid approval systems.
Inflexible and expensive. Strategy changes are slow, out-of-scope, or get lost in the shuffle.
No bloated teams. You work directly with someone senior — no account managers, handovers, or delays.
Fast, focused execution. We optimise quickly and adapt strategies in real-time, without endless meetings or approvals.
SEO + Content + Analytics in one. Deep experience in technical SEO, content strategy, and conversion optimisation, all working together.
Straightforward communication. No need to book 5 meetings to get updates. Pick up the phone and call me.
Lean and flexible. I’m (mostly) solo on purpose — to be fast, responsive and able to pivot strategies on the fly.
Hussein delivered exceptional results for our Kenyan site, so when we expanded to South Africa, there was no question who we'd trust with our SEO strategy. His strategic approach helped us establish strong presence across both markets quickly.
Working with Proworks SEO transformed our online visibility completely. We started securing AI Overviews and featured snippets—premium search real estate that drives serious traffic. The growth has been tremendous."