Search Engine Optimisation is implementing proven strategies to rank higher on search engines like Google and Bing
Quality content, proper keyword research, fulfilling user intent, quality backlinks and following Google’s E-E-A-T standards
SEO results timelines vary significantly based on industry competition levels and niche specificity. Low-competition niches can begin showing ranking improvements within 3 months of implementation, while highly competitive markets require extended optimization periods due to established competitor presence. Your specific industry dynamics, keyword difficulty, and current website authority will ultimately determine how quickly organic visibility and traffic growth materialize.
SEO success is measured through multiple data points including organic traffic growth, keyword ranking improvements, and conversion rate increases from search visitors. Technical metrics like page load speed, crawl errors, and mobile usability scores indicate website health and search engine accessibility. Business impact metrics such as lead generation, revenue attribution from organic channels, and improved brand visibility in search results provide the clearest picture of ROI and campaign effectiveness.
SEO costs in Kenya vary significantly based on your chosen service provider and project scope. Freelance SEO specialists offer the most budget-friendly option, with prices starting from KSh 20,000 depending on specific milestones and deliverables required. In-house SEO specialists typically command higher rates beginning at KSh 30,000, while established SEO agencies represent the premium tier with comprehensive packages starting from KSh 50,000 and above, reflecting their extensive resources and proven track records.
There are plenty of resources available online to get you started. The best way to start is through practice. Create a personal blog, and optimise it yourself as you navigate through the interesting world of SEO
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Yes, you can. SEO is not rocket science, and anybody can do it. It is, however, advised to hire professionals for more predictable results.