Client Overview

The Hospital Warehouse is a Nairobi-based Shopify store located in Westlands. They specialize in medical supplies, with a strong focus on adult diapers, serving both individuals and institutions. When they were looking for the best SEO services in Kenya and landed on us, we did not disappoint to deliver the results they wanted.

The Challenge

At the time of engagement, The Hospital Warehouse had:

• A new website with minimal SEO groundwork.
• Poorly optimized product pages.
• Low keyword visibility and limited organic traffic.
• No structured strategy for improving site-wide performance.

Our SEO Approach

Given their niche and the Shopify platform, our strategy focused on practical, on-page Shopify specific improvements :

• Product Page Optimization: Revamped titles, meta descriptions, and product copy to target high-intent keywords (e.g., “adult diapers Kenya”).
• Site-Wide SEO Audit: Fixed critical issues affecting crawlability and user experience.
• Local SEO Enhancements: Optimized for local search terms tied to Westlands and Nairobi.
• Content Planning (In Progress): Developed a strategy for future blog content and educational pages about adult care products.

Results So Far

While still in progress, the campaign has already shown positive movement:

• Noticeable increase in impressions and indexed pages.
• Several key product pages have improved rankings on Google.
• Shopify’s limitations were overcome with smart adjustments and structured metadata
• Published blogs already ranking in the first page in Kenya

Conclusion

Even in the early stages, the improvements in visibility and rankings for The Hospital Warehouse prove the value of targeted SEO on eCommerce platforms. With continued effort, the site is on track to become a top resource for adult diapers and medical supplies in Kenya.