Category: SEO

Your potential customers are searching for your services right now on Google. But if you’re not showing up in those search results, they’re finding your competitors instead. With Kenya’s internet penetration exceeding 85% and mobile commerce exploding, the question isn’t whether you need SEO—it’s who should handle it for you. The challenge? Every SEO provider…

Keyword research stands as one of the foundational pillars of SEO. Before putting pen to paper on any article, understanding your competitive landscape is crucial—how your competitors approach content, their numbers, and realistically assessing your site’s potential to break into your target market. Many SEO practitioners either scratch only the surface of keyword research, perform…

In Kenya’s rapidly growing digital landscape, having a strong online presence isn’t just an advantage—it’s essential for business survival. Yet despite investing in beautiful websites and occasional content, many Kenyan businesses remain virtually invisible on Google search results. With over 87% of Kenyan internet users relying on search engines to find products and services, this…

As a digital marketing professional working in Kenya for the past eight years, I’ve watched the online landscape transform dramatically. When I first started helping local businesses establish their web presence, simply having a website was considered innovative. Today, that’s no longer enough. The digital marketplace has become crowded, and visibility is everything. This is…

In today’s digital age, local SEO has become a powerful tool for businesses in Kenya looking to enhance their online presence and attract more customers. Whether you’re a restaurant in Nairobi, a boutique in Mombasa, or a consultancy in Kisumu, optimizing for local search is essential for driving targeted traffic to your website. In this…